Sellers eventually find that keeping their house in prime showing condition begins to wear thin after a few weeks for even the most impeccable housekeepers.

It is a lot of work to keep the beds perpetually made, the kitchen and bathrooms spotless and rooms neat. Is it worth it? It is--if you want to sell your house in a reasonable amount of time.

Buyers often register "normal" clutter, as "this house hasn't been maintained."

They see bathtub rings as "plumber's bills."

Dirt under the radiators causes them to imagine having to replace the entire heating and air conditioning system.

People are often functioning more on emotion than logic when selecting a house.

You can help us by minimising the amount of imagination that buyers will need in order to fall in love with your home.